The Basics of Planning a Virtual Event


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Whether you are concerned about the effect of the current pandemic or you merely want to reach a wider audience, virtual events are on the rise. There are video streaming services available that allow companies to reach their audience, whether they are singular events or a series of conferences. Even a company with a local demographic is able to benefit from virtual events. In an age where many people are still apprehensive about group and indoor events, virtual events benefit every company’s target audience.

Planning a virtual event is much like planning an in-person event: know your target audience and deliver. To build a strong picture of your audience, ask yourselves a few questions about the audience. Are they interested in your industry or product? Are they active on social media, i.e., engaged with your social media presence? Do you know what will attract them most to your event? Get opinions and honest feedback from your target audience before the planning phase of your virtual event.

These days, there are many virtual conferencing options and video streaming services. Especially during the last few years, there are a few new names in the industry. When you begin to plan a virtual event, choosing the right format and streaming service is critical. If you are planning to live stream a conference, you need to be sure that it will be consistently high-quality and not break up or shut down when hundreds, even thousands, of people tune in. A few test runs can help you understand any bugs in the system. You can also ask around to business colleagues about which video streaming services have worked best for them.

Market your virtual event as you would an in-person event. Use social media to market your event and you will not only reach your target audience, but potentially a much wider audience. Instagram, Facebook, and Twitter are great business tools that can be used to directly reach your audience. You can advertise the event, the venue, any speakers or special guests, content links, and the date and time of the event. If you are streaming to those nationwide, it is best to post in Eastern and Central time, depending on the audience and reach.

If you are concerned about how to plan a successful virtual event, contact trusted and reliable event planners in Calgary. An experienced event planner may be new to virtual event streaming, but the work that goes into planning an event doesn’t change. To create a successful live-stream, contact an event planner that you can trust.