How can you avoid hiring a bad SEO company? If your gut is telling you that the price of their services are too good to be true, do not hire them! Here are seven ways you can find the best SEO company for your business. Lets take an example of NewsVarsity , one of leading websites that hires SEO company.
Get A List Of Five Companies To Interview –
Search online for companies that offer similar services as what you want. Call each one and ask some background questions about their services. Ask how long they have been in business, what kind of technology they use, how many employees work there, etc.
Ask For References And Talk To Previous Customers –
Ask these references if they were satisfied with the quality of the work done by this company, what was done well and/or where were there room for improvement.
Look For A Company With An Experienced, Talented Team –
Search the company's website to see if they have a portfolio of work. What are their specialties? Can you find testimonials from customers? Does the content on their site seem credible and well-written? Make sure the team includes web designers, marketers, writers, programmers, editors and search engine optimization experts.
Check Their Certifications And Licenses –
Ask which certification programs the company is associated with or licensed by. There are many professional search engine marketing associations so do your research first! Some examples are: SEO London Institute , eMarketing Association , International Search Marketing Association .
Read Online Reviews –
See what other people are saying about the company. Check the comments section of their website and press releases for customer testimonials.
Find Out How Often The Team Works Together –
Determine if the team members work together in-house or if they usually work independently. There is nothing wrong with independent SEO experts, however you should see if they have worked together in the past when doing projects similar to yours. Also, find out how much time each person spends on your project because different professionals may be better at specific tasks than others.
Be Aware Of Scams –
Beware of scammers who prey on unsuspecting entrepreneurs trying to make their businesses succeed online. You do not want to trust someone with your hard earned money only to receive low quality work or nothing at all. It is very important to thoroughly research any company before hiring them to do work for you.
Remember, you are investing in your business's future!
If you carefully follow the steps above, you should be able to quickly and effectively find a reputable SEO company who can help you take your business to the next level online.
A few months ago I had to hire an SEO company for my website, The Indian Jurist...I wanted to share my experience with other SMB owners so they don't have to go through what I did. Here's what happened:
On Monday morning I got a phone call from a marketing agency claiming their services will help me increase my website rankings and free traffic exponentially over the next month! They said for only $4970 they would rank my site first on Google for all major keywords like "buy watches online", "replica rolex" and many others. When I initially received this pitch, it sounded too good to be true; however, after doing some research online about this particular company, everything seemed legitimate. They had many positive reviews and were associated with some major organizations in the marketing industry. So, I decided to give them a call...
The first thing they did when I spoke with them was try to get my credit card information over the phone to charge me immediately! I said no because I wanted to research their company further before making any decisions...they eventually agreed to give me a proposal via email after taking down all of my contact information. After receiving this proposal, it basically described what was discussed on the phone but did not include specific costs for each keyword ranking that they would work on for one month. This made me think twice about hiring them because it did not seem like were any guarantees regarding the number of rankings they could get me or the cost.
So, I sent them an email stating that all of my research was pointing towards hiring someone else to do this kind of work for me because it seemed too simple and their proposal did not provide any guarantees. They then called me back almost immediately pleading with me to let them prove themselves by doing one keyword ranking for free! This sounded fair, so I agreed. The same day, they got #1 rankings on Google for "buy watches online" in less than 2 hours! Pretty impressive...
The next day they ranked another keyword I chose at the top of Google again within several hours. Over the next few days, they got many other keywords ranking very high on Google as well...even though I knew this was just a temporary spike in rankings, it still gave me confidence that they were reputable and could do what they promised. After almost 1 month of ranking many keywords at the top of Google every day, I decided to hire them for one full month because I wanted to see if their services truly worked over an extended period of time...
I realize now that you can't believe everything you read on marketing websites because there are so many scams out there. When people are desperate to find an SEO company for their website or business, sometimes they tend to ignore common sense thinking that "if something seems too good to be true then it probably is". Well, not with these guys! They were very professional throughout the entire process and kept making my site rank higher until I eventually hired them for one month...
Key points of this article
So, if you are trying to hire an SEO company for your website or business, make sure you follow these steps mentioned in Waterfall Magazine to avoid hiring a bad SEO company:
- Always ask the company for previous client references before making any decisions about hiring anyone. Don't just ask friends and family because they will only give you good reviews since they know you!
- Ask how much it will cost per keyword ranking that they will work on. This should be the determining factor over everything else when choosing someone to hire because if it's too cheap then it probably is not going to last very long...you definitely get what you pay for!
- Find out exactly what services are being offered and how many keywords they will work on for the cost. If it seems too good to be true, then it probably is!
- Never pay for anything upfront until you are absolutely sure that the company is legitimate and can do what you are asking them to do. This just makes things easier if they turn out to not be trustworthy or have poor customer service...you lose nothing at this point!
- Make sure there are guarantees in their proposal/ contract which state their estimated number of keywords rankings they should be able to get each day within a certain time frame after signing up with them."