Why is it necessary to have a chat on your real estate website?
The relationship with the client and the quality of the service offered are fundamental factors to guarantee the competitiveness of the professional in the real estate market. The growing number of people connected to the internet and the new forms of communication it provides are making the online chat increasingly gain space as a communication tool for brokers and real estate agents, contributing to productivity in carrying out their work and offering practicality to the customer. Online surveys are revolutionizing the real estate market, enabling customers to quickly locate properties that meet their needs. The speed with which these surveys take place makes it increasingly essential to offer a practical and dynamic service. Online chat is the ideal solution for this,
- Agile and personalized service
Unlike telephone assistance, online chats allow the operator to be in contact with more than one customer simultaneously. This type of contact allows quick identification of the customer's profile and the type of property he is looking for. With this, the broker guarantees the possibility to already select the most suitable offers from the catalog.
- Low cost
Because they occur exclusively through the internet, online chats avoid the costs related to telephone operators, in addition to being cheaper solutions than toll-free 0800 plans. Free chats options usually offer a limit on monthly conversations and make it possible to answer calls. One customer at a time. Paid solutions offer more options for customizing the service, in addition to analysis of the services provided.
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- Small team
As they allow the simultaneous service of several clients and configure a faster form of communication, online chats enable real estate agents to reduce the customer service team and related costs. It is important, however, to be attentive to the training of employees: online communication tools require differentiated and specific communication in order to guarantee a good relationship with the customer. It is essential to be aware of the good use of the Portuguese language, avoiding abusing abbreviations and emojis, common in online communication.
- Analysis of the service offered
The paid online communication tools offer the possibility of issuing reports of the services performed. This makes it possible to analyze it according to operator, date, customer, etc. In addition, they offer a database of the history of conversations, allowing the manager to identify possible flaws, direct the training of the team and identify customer requests. These analysis tools contribute so that the real estate professional can increasingly offer a quality service and deepen the relationship with its customers.
- Competitive edge
As we have already mentioned, online searches for properties take place in an agile and dynamic way. Thus, offering a communication solution that allows the customer to obtain information quickly and conveniently is a differential. It is important that the operator is attentive to the response time, ensuring that it is quick to respond. Not paying attention to this can lead the customer to look on other sites.
