In order to start the business with a bang and to drive more traffic, most of the new business owners try to put too many eggs in a basket by :
- Creating an account on 10 new social media platforms which they haven’t used in past
- Running a pay per click campaigns
- Blogging on the topics about which they have not researched properly
In the past, this rookie way of thinking was accepted by Google. But not now since it penalizes websites that abuse this practice which is not beneficial for a brand new website. Eventually, the small business owners fall flat on their faces and feel that they lag behind the competition since they cannot afford to hire an army of social marketers to help them to be updated with all the latest social marketing tips.
Before proceeding with the steps, let us first understand as to what does social marketing mean.
What is social Marketing?
social marketing is a form of inbound marketing in which businesses put content or ads out for individuals. One of the advantages of social marketing is that the people become more familiar with the brand and develop a trust and a rapport with the business through its online presence. Some of the modes of this type of marketing are building a website, blogging, social media platforms, retargeting ads, search engine optimization. Its outreach is not restricted to a limited audience since it enables the business to throw more information in front of people.
It helps a business to increase its brand awareness and to create a consistent image of the service since it allows one to engage the audience in real-time by enabling the business to chat and discuss the brand or service with the actual audience immediately. Furthermore, it also allow the service to have more visibility to a much wider audience and results in increasing of exposure in such a way so that more and more people know the brand and are familiar with what it does and can either recall it, recommend it or think about it or later in their time of need.
However, the article below provides weapons to create a one-man/woman army in social marketing to drive more traffic and for the success of small-scale businesses.
social Marketing Tips for Small Business
Start with Your Website
Small business owners should have an updated, mobile-friendly Social media marketing that is easy for users to navigate. It should include all the important information business addresses, phone numbers, hours of operation. The Social media marketingshould have a modern and clean design. The information should be included in such a manner so that users can find them right away.
Using familiar social media platforms to be social
Using social media to blast the followers with promotion turns off the consumers and makes them tune out of the posts. The aim of small businesses should be to find a place on those social media platforms in which they are comfortable to provide a social aspect in social marketing and where they can note as to how many interactions they are getting. A business must engage with the audience to build trust and brand loyalty which can be done with being consistent on social media.
