6 tools to sell more properties by optimizing your website
When we talk about selling real estate and using the internet to leverage this work, many are just thinking about building a website, participating in real estate platforms and waiting for the ideal consumer to appear. However, it is no use having wonderful photos of the property, a clear and complete disclosure, and being available for contact if the advertisement or the real estate website is not highly visible.
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Once you have your virtual address ready, it's worth observing some details to make sure it will be accessed, will be easy to navigate and will bring a good end-user experience. To do this, invest in a responsive website (which adapts to different screen sizes such as smartphones, tablets and computers) and follow some data about it. This will help you get better placement on search engines and increase your ad's reach.
How do search engines work?
There are agencies and tools that specialize in adapting your site to search engines. However, you can analyze and improve some points without having a professional in the field, as long as you learn some tricks.
Search engines, such as Google, use algorithms – basically sequences of analysis instructions – to check every website and content published on the internet. Based on some established criteria, it lists which ones are most relevant for each search made and thus ranks the sites. The best ones appear first in the search and are generally accessed the most. Hence the importance of optimizing your web page.
Some of the criteria used refer to published content, subject relevance, use of keywords, text coherence and use of images. Others are more technical, such as site loading speed, navigation, and time the user spends on the page. To help you optimize your website (or at least see where it can be improved), we've put together 6 free tools to help you sell real estate online. Check out:
- Google Analytics
One of the tools considered mandatory for anyone who manages a website or blog on any subject. Google makes Analytics available for free, an online page that brings various relevant information, such as the most accessed addresses, access times, profile of the public that enters its website, origin of the click, among others. In addition, you can see in real time where your website visitors are.
The tool makes a complete analysis of your website, pointing out errors that prevent it from ranking better in search engines. The full SEOMoz can be tried for 30 days for free and then paid for, but the toolbar for the Chrome browser is free and already has enough information for you to analyze your page.
Keeping up with the competition and their online strategies is a point to be observed in real estate. This tool allows you to analyze and understand by which terms your competitors are being found by users, enabling a change in strategy on your part.
- Google Trends
As its name suggests (trends is a trend in English), the tool shows the most popular terms searched in a recent period of time – or which one to choose. matches the searches made.
With this facility created by Google it is possible to identify the loading time of your website. As real estate portals tend to have many photos, it is important to analyze this aspect, since the slowness of the site is one of the reasons people leave the page before navigating, which increases your domain's bounce rate and harms your ranking.
The tools mentioned above are just a few that directly help in optimizing your website. For monitoring, management and other activities, there are numerous alternatives, free and paid, that help real estate agencies and brokers.