Data visualization allows you to present data in a form in which it is convenient for a person to “read” it, work with this data, draw conclusions and make decisions. Visualization is indispensable in companies where reports, charts, analysis are an indispensable part of the work on the basis of which important business decisions are made.
Benefits of data visualization
The human eye perceives visual information much faster than a textual or tabular version. Scientists at the University of Massachusetts have found that the brain can process an image in 13 milliseconds! Of course, the experiment was carried out on simple images of animals, phenomena, and objects familiar from childhood. But this once again proves that the presentation of analytical information in a visual form is much more effective than other types of reports. You can download GitMind for Android at the https://install.download/android/gitmind for data visualisation.
Therefore, the benefits of visualization in analytics are simple and very clear. Unlike tabular or text reports, visualization helps to:
- quickly "read" the information,
- practically "on the fly" to process it,
make informed decisions backed by data
Data visualization tools
The most well-known data visualization program is Excel charts (or equivalents). In fact, the possibilities of such programs in terms of analytics are quite wide. But in terms of visualizations, design and functionality suffer.
We live in the information age. Today, every company generates a large stream of data that needs to be analyzed and visualized. It is becoming increasingly difficult for tabular reporting forms to cope with such a flow. Plus, for the high-quality use of such visualization tools, specialists (IT, developer, analyst) will be needed, and this is already a difficulty for small companies.
There is a solution!
Data visualization programs
If there is demand, then there is supply. There are already programs for data visualization on the market, there are many of them - we know more than 300. How to choose?
A good place to start is with research by Gartner, which examines these solutions every year and publishes data visualization research in its so-called Gartner Magic Quadrant. In 2018, for the 6th time in a row, the BI solutions quadrant was led by Tableau, followed by Qlick and Power BI in second and third place.
The second point that you should pay attention to when choosing a data visualization tool is the complexity of implementation and maintenance:
how to quickly implement
How difficult is it to implement
- what specialists will be required at the stage of implementation and use
Data visualization tools
Our team has worked with all known software solutions, studied various data visualization tools, but it has been 6 years since we chose Tableau. Why?
- This solution is really simple: both in installation (downloaded as a regular file to a working computer) and in development (special knowledge of IT or statistics is not required, downloaded, installed and you can start building graphs)
- This solution is transparent in terms of price - no hidden fees or additional budget: everything is very clearly calculated at the stage of purchasing the product.
“At the same time, Tableau allows you to build beautiful and understandable visualizations in just minutes. Graphs are interactive - it is possible to go down to any level of data.
— Such interactive charts (or dashboards) are useful: at any level of management (for a department specialist or a manager who can collect all the data of interest to him on his dashboard) and in any industry (HR, production, construction, distribution, ecommerce, marketing)
Our clients say that after starting to work with Tableau, they began to collect their reports in 10-15 minutes, while it used to take up to 5-6 hours to create table versions.