Tips to Create Social Media Content Calendar


A social media calendar is the Marie Kondo of your social media strategy. It may appear to be a significant time commitment at first, but you can be assured that it will be repaid in the future. (Not to mention the ability to avoid minor panic attacks.)

A social media calendar is the Marie Kondo of your social media strategy. It may appear to be a significant time commitment at first, but you can be assured that it will be repaid in the future. (Not to mention the ability to avoid minor panic attacks.)

Your social media content calendar can be as straightforward or as complex as your brand requires, whether it's a simple grid with a few links or a bespoke dashboard that can plan out dozens of feeds.

Continue reading, and we'll walk you through the steps to create your social media content calendar. Sounds interesting? Do you want to know more? Let's dive in.

A social media calendar is a list of all of your upcoming social media posts. 

It can be kept in a spreadsheet, Google calendar, or interactive dashboard (using a social media management app).

Each entry in a social media calendar typically includes some or all of the following elements:

  • The precise date and time when the post will go live
  • The social network and account through which the post will be published
  • The copy and creative assets for this post (ie, photos or videos)
  • To be included in the post are links and tags.
  • Any other relevant information (for example, is this an Instagram feed post or a Story?)

How to Create a Social Media Calendar

To create an effective social media calendar, follow these eight steps:

  • Examine your social media networks and content Select your social media channels
  • Determine what your calendar must track.
  • Create a content library to house your assets.
  • Create a workflow.
  • Begin writing your posts.
  • Invite your team to review and improve based on their feedback.
  • Begin publishing / scheduling.

So, do you want a pro tip? Here you go. 

Pro Tip:  If this is your first time creating a social media calendar, you should first read our guide to developing a social media marketing strategy. 

Your calendar will benefit from having clear goals to support it.

1) Special Events

So, aside from regular posts, the year is jam-packed with special events. 

It might be good to plan for them, so you don't miss them and create as much excitement and opportunity around them as possible.

What Will We Advise?

We would advise writing the posts for those events as soon as possible to reduce the chances of forgetting or missing one.

You might want to consider covering the following special events:

  • Holidays, particularly those relevant to your industry
  • Product Introductions
  • Announcements
  • Meetups

2) Cohesive Campaigns Plan

Digital firm and Mesquite SEO Company assume that creating a comprehensive campaign is the most effective way to get a message across.

Brands frequently struggle to keep up with their social posting schedules because they rely too heavily on one-off posts. This makes it challenging to stay organized. It's also difficult to write posts on the fly without much planning ahead of time.

However campaigns should be planned. These are some examples:

  • Promotional campaigns for events
  • A series of posts designed to promote a single piece of content.
  • A series of branded posts with a recurring message or hashtag.

3) Schedule Ad Hoc Posts

In addition to your planned campaigns, include some sporadic posts. These are one-time posts that aren't necessarily part of a more extensive campaign, but they still strengthen your ultimate brand message. In addition, this frees up some time in your schedule, making it easier to respond to trending topics and hashtags, which you can use to increase brand exposure.

4) Give Away Something Free

So, who doesn't appreciate freebies? By providing an incentive for your audience to take action to receive a freebie, you can increase engagement and help promote your products.

Now, here's a PlayStation example. Fans can get a free customized theme for their console in return for pre-ordering a game. So, what are you going to give away? Let us know in the comments.